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This 2017, the theme for the campaign is "Tobacco--a threat to development", which exposes the threat of the tobacco industry to the development of all countries, especially when it comes to the health and economic well-being of their people
However, these traumatising ads haven't managed to get the nation to kick the habit entirely - because, you know, addiction - as it's estimated around one in eight, or 12.9 percent, of the UK population is lighting up on the regular
The mention of the TV being on during their intimate moments could imply a sense of casualness or a modern, realistic touch to the scene, where distractions of daily life blend with moments of passion